What is netcasting?

Netcasting is a fast, simple, and cost- effective way to broadcast audio and video content to an unlimited audience, by taking advantage of the Internet - the immense free global communications network. Netcasting is also referred to as webcasting or Internet broadcasting.

What is "streaming media" and how does it work?

"Streaming media" refers to the technology that makes netcasting possible. Audio and video content is distributed through a centralized server, ready to be transmitted live or on-demand to users who request it by visiting a website. When they click on the video or audio file they want to experience, the content is sent as a data stream from the server to the user's desktop computer. A software package called a "media player" turns the data into a high-impact video or audio experience, played as it is received. Streaming technology eliminates the need to download bulky files.

What kind of system do I need to view netcasts?

All you need is a PC with a Pentium (or faster) processor or a MacIntosh Power PC, speakers, a sound card and an Internet connection. Media players, which include RealPlayer, Windows Media Player, and QuickTime, can be downloaded free on the Internet.

What are the key advantages of netcasting?

•Access anytime, anywhere. Customers, employees, media and any other target audiences have access to your company communications 24 hours a day, 7 days a week, from any Internet connection anywhere in the world.

• Speed. A live netcast allows viewers to tune in to your press conference, shareholders meeting, or any other event while it is taking place - there is no time delay.

• Cost-effectiveness. Compared to print and TV campaigns, netcasting is an incredibly affordable way to communicate. Netcasting your product demonstrations, conferences and training programs can save the time and cost of business travel. And by adding e-commerce functionality to your netcast, you can broaden your audience and generate revenue.

• Control and measurement. Password- protection and other security measures empower you to control who has access to your netcast content. Other tools help you measure audience response, so you can maximize the value and impact of your netcasting program.